Sample Syllabi

COM 260: Understanding Audiences
Spring 2018, Elon University
Introductory Course in the Media Analytics Sequence
Course Description
Engaging with audiences is a bedrock practice for media organizations. This course explores the complex relationships between the producers of media messages and their audiences, users and participants. The course probes theories, past and present, to understand the communication process.
Goal
Examine the characteristics and behaviors of media audiences and their relationships with the producers of media messages.

COM 329: Applied Media Analytics
Fall 2017, Elon University
Course Description
Media organizations rely on analytics to measure their audiences and the use of media content. The course highlights traditional performance indicators such as newspaper circulation and broadcast audience estimates, as well as metrics for emerging media such as websites, blogs, social media and mobile media. Students learn concepts, issues, analytical tools, procedures and the role of data visualization.
Goal
Introduce students to the tools and procedures for measuring and analyzing audience usage in traditional and emerging media. 

COM 460: Measuring Media Impact
Spring 2018, Elon University
Capstone Course in the Media Analytics Sequence
Course Description
Students apply techniques to measure media impact for real-world clients and develop effective strategies. In the course, students use commercial and open-source tools for audience measurement, develop business models reflecting the strategic positioning of clients, and engage audiences using social, mobile and other media platforms.
Goal
Provide media analytics using appropriate measurement tools, insights and recommendations for a real-world client.

COM 227: Principles of Social Media
Spring 2017, Cleveland State University
General Education Course
Course Description
This course provides students with an introduction to social media as it relates to the history, theories, ethics and practice of communication. Through lectures, online discussion activities, and assignments, students in this class will explore a diverse range of social media forms including blogs, virtual communities, wikis, mobile, and video and photo sharing sites. They will become familiar with basic social media research and analytics programs and understand how social media can be used as part of a strategic communication campaign.