Data Driven Insights for a Hypermediated World


Refereed Journal Articles:

Madison, E., Hopp, T., Santana, A., & Stansberry, K. (2017). A Motivational perspective on mass communication students’ satisfaction with their major: Investigating antecedents and consequences. Journalism and Mass Communication Educator. doi: 10.1177/1077695816687408

Stansberry, K. & Strauss, J. (2016). A Cavalier approach to public relations: The unconventional image restoration of LeBron James. Case Studies in Strategic Communication. 5(2).

Stansberry, K. (2015). Identifying and engaging online influencers through the social web. PRism 12(1)

Stansberry, K., & Strauss, J. (2015). Commentary: Standing out in a neon crowd: Exploring how to establish brand personalities on Twitter that help cultivate relationships with ‘fans’ and brand advocates. PRism 12(1)

Book Chapters:

Stansberry, K. (2017). Multistep Flow of Communication: Online Media and Social Navigation. In The International Encyclopedia of Media Effects. John Wiley & Sons, Inc.

Stansberry, K. (2016). Taming the social media data deluge: Using social media research methods in the public relations classroom. In H. Noor Al-Deen (Ed.), Social Media in the Classroom. New York: Peter Lang Publishing.

Stansberry, K. & Hayes, A. (Accepted for publication – Expected 2018). The Pink Elephant in the Room. In A. Du Pre & E. Berlin Ray (Eds.) Case Studies: Real-Life Scenarios in Health Communication. Oxford University Press.

Editorials and Popular Press:

Stansberry, K. (2017, April). Why you should not watch or share the horrific viral video of Robert Godwin’s murder. The New York Daily News.

Stansberry, K. (2016, November). You are helping to shape the Internet: So you should think about what you want it to look like. Slate.

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